Curbside Catastrophe: Paramount Plaza


Erbology

This plaza serves as an entry to the stately 48 story building at 1633 Broadway. Located in the heart of the theater district, Paramount Plaza gets tons of foot traffic which is all the more reason for my disappointment when I saw their fall planting.

One large Chrysanthemum was plunked in the middle of each planter. The plantings don’t have any imagination or whimsy and because of the intermixed colors it looks like an afterthought.  There are so many better options for fall annuals and foliage displays that Chrysanthemums are obsolete from a design perspective.

This planting was a missed opportunity to wow visitors and draw attention to Paramount Plaza’s real estate. The planters are screaming for something with height to match the scale of the surrounding street trees. What if they used Pennisetum rubrum for its tall deep red leaves, or even ‘Purple Majesty’ Ornamental Millet. That would set the stage for…

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